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SPOT CRM Magazin

SPOT CRM Magazin

 

Description

SPOT CRM beleuchtet in vier Ausgaben Einzelbereiche des Customer Relationship Managements.

Fokus der ersten CRM-SPOT ist das Thema Social CRM. Längst nicht alle Unternehmen sind fit für Social Media. Aktuelle Studien bestätigen zwar, dass Social Media unter Entscheidungsträgern als wichtiger strategischer Faktor der Zukunft gehandelt wird, doch herrscht vielfach mehr Aktionismus als strategisches und überlegtes Handeln vor. Auch der Geschäftsführer der igepa IT-Services Peter Mischok sieht zunächst noch Risiken.

Weitere geplante Themen der SPOT CRM-Serie: CRM On Demand, Mobile CRM und strategisches CRM.

Oracle unterstützt das Projekt.

What's New in Version 1.1

- kleinere Bugfixes
- Jetzt auch Zugriff auf mehrere Ausgaben möglich

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The information may be outdated (2011-04-14 21:32:37). For actual information go to iTunes

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